“ You cannot NOT have a user experience
— Lou Carbone
“ Easy is Hard
— Peter Lewis, NY Times
“ People’s behavior makes sense if you think about it in terms of their goals, needs, and motives
— Thomas Mann
“ Learn the rules so you know how to break them properly
— Dali Lama
“ …pay attention to what users do, not what they say
— Jakob Nielsen
“ The chief cause of problems is solutions
— Eric Severeid
“ No shortcuts today; I’m in a hurry
— Swiss saying
“ Just because nobody complains doesn’t mean all parachutes are perfect
— Benny Hill
“ When your work speaks for itself, don’t interrupt
— Henry J. Kaiser
“ The user is NOT a lower life form
— Ken Becker
“ If the user can’t find it, it doesn’t exist
— HFI button
“ Don’t make me think
— Steve Krug
“ It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them
— Steve Jobs, 1998